IDX for Florida realtors: what to know before you pick one
Florida has more than one MLS, so start with yours. It sets your feed and display rules. Florida's ad rule puts your brokerage's name on your site. Then a plugin shows the listings, in English and Spanish if your buyers need both.
By the IDX Bloom team, from Ciao Bella Marketing (since 2010). Updated October 14, 2026.
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Florida has more than one MLS
Stellar MLS calls itself the largest in Florida and Puerto Rico. In southeast Florida, MIAMI MLS and BeachesMLS merged in May 2026. Your MLS decides your feed and your IDX rules. Is yours connected? Check yours.
The Florida rule for your site
Rule 61J2-10.025 covers real estate advertising, and it reaches websites.
- Every real estate ad includes the licensed name of the brokerage firm.
- On a website, the brokerage name goes next to, or right above or below, your contact information.
- If your own name appears, at least your last name, as registered with the Commission.
That is on you, not the plugin. Listing cards carry their own credit and disclaimer. Your contact blocks and forms need your brokerage's name beside them. Ask your broker to look. General information, not legal advice.
Spanish-speaking buyers
About 29% of Floridians are Hispanic or Latino (Census Bureau estimate, July 1, 2025). An English-only search box leaves some of them out. IDX Bloom's plain-words search works in English and Spanish in one box. Pages come as English and Spanish twins.
Flood facts on the listing page
Florida buyers ask about flood risk early. Living here shows the FEMA flood zone and the county evacuation zone, with the official link. It is a screening, not a determination. South Florida first.
What to look for
- Real pages on your own domain, not a frame.
- Spanish search and pages, if your market needs them.
- Residential by default, so land and commercial stay out.
- An easy exit. Delete it and what it added goes too.
Where IDX Bloom fits
$49 USD a month, month to month, 7-day free trial, no card, WordPress only. New sites start with sample listings, private to you. Live listings are not automatic yet: they need approval first. One market up close: IDX for Miami.
Questions Florida agents ask
Which Florida MLSs does IDX Bloom work with?
We publish no list. Ask on the MLS coverage page and we tell you where yours stands.
Do I have to be a broker to use IDX in Florida?
No. You, or the brokerage you work under, must be an MLS participant. Ask your broker.
What does Florida require on my real estate website?
At minimum, your brokerage's licensed name next to your contact details. Read rule 61J2-10.025 and ask your broker.
Does it show flood zone information?
Yes, as a screening with the official link, not a determination. South Florida first.
Can Florida buyers search in Spanish?
Yes: search, cards, forms and twin pages.
Sources: Florida rule 61J2-10.025 (effective 2/5/2007) · Census Bureau SC-EST2025-ALLDATA6, July 1, 2025 · Stellar MLS · MIAMI REALTORS + RWorld.
Keep reading: What is IDX · Add MLS listings to WordPress · Pricing
See listings on your website in 3 steps.
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