What has your IDX cost you?
| IDX plugin | Site builder | IDX Bloom | |
|---|---|---|---|
| What it is | Plugin | Platform | Plugin |
| Keeps your site | Yes | Usually no | Yes, on WordPress |
| Setup | Shortcodes | Pick a design | One button |
| Search | Filter boxes | Filters, map | Plain words |
| Listings live on | Often an iframe | Their pages | Your domain |
| Area pages | By hand | Often by hand | Made for you, you approve each |
| Spanish | Usually separate | Varies | Built in |
| AI search | Rarely measured | Varies | Measured, never promised |
| Leads and CRM | Form and email | Often a CRM | Inbox plus 7 CRMs |
| Website and hosting | No | Yes | Website, not hosting |
| MLS rules | You add them | Vendor handles | Built in |
| Try it | Staging copy | Their trial | Preview mode |
| Cost | A subscription | A subscription | $49 a month |
| Switching away | Remove shortcodes | Move your site | Deactivate |
Want hosting and IDX on one bill? A builder fits better. Search across several MLSs? Not yet.
Questions, answered
Why do you not name other products?
We compare categories, not brands, so everything here stays accurate and fair. The categories are a traditional IDX plugin, a website builder, and IDX Bloom.
How is it different from an iframe IDX?
An iframe shows a search from another domain inside a frame, so crawlers mostly see an empty frame. IDX Bloom builds real, server-rendered pages on your own domain, with no iframes and no subdomains.
How is IDX Bloom different from a website builder?
IDX Bloom is a plugin for the WordPress site you already have, and it does not replace your site or your theme. If you have no site yet, first set up a WordPress site with any host. Then IDX Bloom adds a design and five pages with IDX plugged in: you answer a short pop-up, pick one of three designs, and you see it with sample listings first.
What does the cost calculator on this page add up?
It compares what you pay today with $49 a month over the years you pick. You type a setup fee, a monthly price, a number of years, how many changes a year and the cost per change. The arithmetic is setup plus monthly times 12 times years plus changes times price times years, against $49 times 12 times years. It needs JavaScript to run.
What is IDX, and how is it different from the MLS?
The MLS is the shared database of listings that brokers use. IDX is the set of rules and the data feed that lets MLS participants show those listings on their own websites. IDX Bloom is the plugin that does the showing on your WordPress site.
When would a website builder fit me better than IDX Bloom?
If you want hosting and IDX on one bill, a builder fits better, because IDX Bloom is a website, not hosting. Searching across several MLSs is not available yet. For everything else, compare the three categories row by row in the table.
See listings on your website in 3 steps.
7 days free. No card. Then $49/mo.